Transport electrification and efficient renewable energy are no longer the distant future – they are today’s reality. This has been made possible with rare earth permanent magnets, which were discovered in the 1980’s and have since become the driver of the transformation we are witnessing today.

Rare earth magnets are made from the lanthanide Neodymium (Nd) and include smaller amounts of other REE such as Praseodymium (Pr), Terbium (Tb) and Dysprosium (Dy).

These magnets are vital for the production of high-performance permanent-magnet motors, used in a wide variety of electrical devices. Such applications are already in increasing demand with the growth of sustainable-energy initiatives including hybrid and electric vehicles and direct-drive wind turbines.